If you’re an independent musician trying to do it all — write, produce, promote, perform, and somehow keep your creativity alive — you’re not alone.

I’m Sinead O’Hara, founder of BASE MGMT, artist manager, music programmer, and former session singer and bassist. I’ve played festival stages, toured the country, booked hundreds of shows… and also sat where you are now, wondering how to move forward with a career that actually feels sustainable.

A lot of artists think what they need most to help with guidance in the right direction is a Manager. But in reality, the most powerful thing you can do is seek out mentorship first, and equip yourself with the knowledge, strategy, and tools to guide your own career. That way, when you do build a team, you're doing it from a place of clarity and strength, and you know what you’re paying for when it comes to sharing your income!

I created these mentorship options because I truly believe artist development should go beyond industry checklists and TikTok strategies. It should support the whole artist - your creativity, your goals, and especially your mindset. Especially if you're neurodivergent (like me!), or get overwhelmed by the pressure of self-promotion, or you’re just tired of trying to figure it all out alone.

My approach mixes real-world music industry strategy with creative coaching, mindset support, and - something we all need sometimes - accountability.

Here’s what I can help with:

• Tangible direction and clarity on your next steps

• Support with planning your next release, tour, or career move

• Help defining your creative identity and visual brand

• Guidance on how to show up online in a way that feels authentic

• A place to untangle mindset blocks and build creative confidence

• Strategic advice + encouragement to keep moving

• Regular accountability to help you follow through (especially helpful for ADHD/neurodivergent brains)

Reach out and say hello if you have any questions!

Sinead